Turn your habit into a choice.

Why do we smoke?

The most common answers from smokers are familiar: because they’re addicted, to relieve stress, because it helps them calm down, because their friends smoke, or because it goes so well with coffee, wine, or beer.

In other words, outside the raw chemical addiction from nicotine, smoking is fundamentally a habit. It becomes part of a million small rituals, from the cigarette-with-our-coffee to the cigarette-after-lovemaking. As they become more and more consistent, we start to rely on those rituals to make us feel good—happy, satisfied, relaxed, calm.

We envision Terssing as the basis of a new kind of habit. One that makes your lungs healthier instead of damaging them, that saves you money instead of forcing you to spend it, and that doesn’t include a devastating addiction. A habit that fills the same social space as smoking—something to do with your friends, something to accompany your wine, coffee, or beer—but that leaves you feeling better and happier.

The heart of this new habit is not smoke, but breath.

Start by using your Terss at a time when you might normally smoke. Try it out with a glass of wine after dinner, or when you step outside in the morning. Tuck the case into your pocket when you leave the house.

Slowly, gradually, build Terssing into your day, letting it become a calming and centering experience that you turn to when you need a moment to pause, unwind, and de-stress.

The longer you practice, the better it will feel, and the steadier the habit will become.

Welcome to a new world—the world of Terssing.